AVANTÍS IS MORE THAN JUST A NAME – IT’S A MANIFESTO.

THE BRAND STANDS FOR RADICAL SELF-REALIZATION, AESTHETIC RESISTANCE, AND VISIONARY FASHION AT THE EDGE OF ART.

THE NAME AVANTÍS IS DERIVED FROM THE DESIGNER’S LAST NAME AND CARRIES MULTIPLE LAYERS OF MEANING:

IN ITALIAN, “AVANTI” MEANS “FORWARD” – A SYMBOLIC EXPRESSION OF THE RELENTLESS DRIVE TO BREAK CONVENTIONS AND THINK AHEAD. THE BRAND DOES NOT LOOK BACK. IT MOVES FORWARD UNCOMPROMISINGLY – AESTHETICALLY, CONCEPTUALLY, AND CULTURALLY.

AT THE SAME TIME, THE PREFIX “AVANT” IS IMMEDIATELY ASSOCIATED WITH AVANT-GARDE – THE ARTISTIC MOVEMENT KNOWN FOR PROGRESSIVENESS, BOUNDARY-PUSHING, AND EXPERIMENTATION.

AVANTÍS EMBRACES THIS SPIRIT AND TRANSFORMS IT INTO WEARABLE STATEMENTS – FASHION AS AN EXPRESSION OF NONCONFORMITY, AS THE EMBODIMENT OF A NEW CULTURAL VISION.

THE NAME ALSO CONTAINS THE WORD “ANTI” – A CONSCIOUS STANCE AGAINST THE CONVENTIONAL, THE CONFORMIST, THE OUTDATED.

AVANTÍS POSITIONS ITSELF AS ANTI-SYSTEMIC, ANTI-CONFORMIST, AND ANTI-MAINSTREAM.

IT’S ABOUT INDIVIDUALITY AS REBELLION – CARRIED BY FASHION THAT SPEAKS LOUDLY WITHOUT ADAPTING.

ROOTED IN THE DESIGNER’S GREEK HERITAGE, AVANTÍS DRAWS FROM THE MYTHOLOGICAL DEPTH OF A CULTURE WHERE GODS, FATE, AND CREATION ARE INTERTWINED.

THIS ORIGIN LENDS THE BRAND AN ALMOST DIVINE AURA – A FUSION OF IDENTITY, SPIRITUALITY, AND STYLE.

PHONETICALLY, AVANTÍS ECHOES ATLANTIS – THE LOST CITY FULL OF MYSTERY AND MAGIC.

THE SOUND EVOKES ASSOCIATIONS WITH THE ELEMENT OF WATER, WITH TRANSFORMATION AND DEPTH.

LIKE ATLANTIS, AVANTÍS REPRESENTS A LOST WORLD BROUGHT BACK TO LIFE THROUGH FASHION – MYSTERIOUS, UTOPIAN, OTHERWORLDLY.

AVANTÍS IS NOT JUST A BRAND. IT’S A STATE OF BEING. A MOVEMENT. AN AESTHETIC REVOLUTION.

FOR ALL THOSE WHO DON’T DRESS TO PLEASE – BUT TO REVEAL THEMSELVES.